Paste Magazine & Aloft Hotels
A Multi-City Live Event at Aloft Hotels Across the US
Paste Live at Aloft Hotels
Paste Magazine partnered with Aloft Hotels to bring live 'happy hour' performances to hotel lobbies across 20 cities in the U.S. This multi-year program featured Paste's talented video team capturing single-take performances from artists like The Veronicas, Cary Brothers, Michelle Chamuel, Ski Lodge, and Toy Soldiers.
- 7 Cities, 7 Artists
- Video content featured on PasteMagazine.com, YouTube, and Aloft Hotels’ social media channels
As liaison between Paste's content team and Marriott International, I coordinated the complex tour logistics, ensuring seamless content capture. The result was a stunning video library of intimate, memorable performances that elevated Aloft's music-driven brand experience.
This series connected music lovers nationwide, celebrating local talent with exclusive performances in vibrant hotel spaces.